Rebranding the LEAD Class

Published by

Dr. Ernie

on

January 30, 2010

While exploring publication options, one key piece of advice that jumped out at me was to choose an appropriate title, since that influences keywords, URLs, and everything else that people will use to find a book. I’ve never been entirely happy with “Leadership Enrichment and Development” because of its extreme generic-ness, despite the catchy acronym ‘LEAD’.

The two themes that I’d like to emphasize are:

Training Church Leaders
Interlinear Bible Study

The challenge is finding a viable name that isn’t already taken. Here’s what I’ve found in use so far:

After naming the series, we also need to title the individual volumes, currently:

Theological Foundations
Christian Character
Skills for Service

Not bad, but somewhat unbalanced (not fully alliterative, or evocative). For alliteration, we could change the first to “Thinking Theologically“. Conversely, to pursue the construction metaphor, we could make the last two “Constructing Character” and “Sharpened for Service.” But that might be too cheesy even for me…

Any suggestions?

4 responses to “Rebranding the LEAD Class”

Andrew

January 30, 2010

When we were at KBCTC in Oxford, the slogan was:
“Think Theologically, Live Reflectively, and Make a Difference.” These seem to echo the 3 sections of the LEAD course.

I like the idea of using “think” instead of “thinking.” “Thinking” communicates that this book is *about* Thinking Theologically. “Think” communicates that this book will actually teach you to Think Theologically.

How about:
1. Think Theologically
2. Live Uprightly
3. Serve Skillfully

Then part of the branding could be Think.Live.Serve

I don’t have lots of ideas regarding a new title for the whole project.

Reply
1. Dr. Ernie
  
  January 30, 2010
  
  Very interesting. How about:
  Think Biblically
  Live Wisely
  Serve Effectively
  
  That is, we want to produce leaders who are biblical, wise, and effective.
  
  Reply
Andrew

January 30, 2010

I really like that. Sounds perfect.

Reply
Dr. Ernie

January 30, 2010

Semi-random brainstorm ideas:

a) Building Church Leadership: A Transformational Group Bible Study

b) Foundations Of Leadership: A Transformational Bible Study

c) Nurturing Christian Leaders: An Interlinear Bible Study Series

d) The Transforming Christian Leadership Bible Course

e) Training Leaders by Studying the Bible

f) Bible Studies on Church Leadership

g) Bible Studies for Church Leaders
i) Volume One: Building Biblically
ii) Volume Two: Cultivating Character
iii) Volume Three: Developing Discipline

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