Rebranding the LEAD Class

While exploring publication options, one key piece of advice that jumped out at me was to choose an appropriate title, since that influences keywords, URLs, and everything else that people will use to find a book. I’ve never been entirely happy with “Leadership Enrichment and Development” because of its extreme generic-ness, despite the catchy acronym ‘LEAD’.

The two themes that I’d like to emphasize are:

Training Church Leaders
Interlinear Bible Study

The challenge is finding a viable name that isn’t already taken. Here’s what I’ve found in use so far:

After naming the series, we also need to title the individual volumes, currently:

Theological Foundations
Christian Character
Skills for Service

Not bad, but somewhat unbalanced (not fully alliterative, or evocative). For alliteration, we could change the first to “Thinking Theologically“. Conversely, to pursue the construction metaphor, we could make the last two “Constructing Character” and “Sharpened for Service.” But that might be too cheesy even for me…

Any suggestions?

This entry was posted on January 30, 2010, 1:21 pm and is filed under Editorial. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

#1 by Andrew on January 30, 2010 - 2:37 pm

When we were at KBCTC in Oxford, the slogan was:
“Think Theologically, Live Reflectively, and Make a Difference.” These seem to echo the 3 sections of the LEAD course.

I like the idea of using “think” instead of “thinking.” “Thinking” communicates that this book is *about* Thinking Theologically. “Think” communicates that this book will actually teach you to Think Theologically.

How about:
1. Think Theologically
2. Live Uprightly
3. Serve Skillfully

Then part of the branding could be Think.Live.Serve

I don’t have lots of ideas regarding a new title for the whole project.

- #2 by Dr. Ernie on January 30, 2010 - 4:29 pm
  
  Very interesting. How about:
  Think Biblically
  Live Wisely
  Serve Effectively
  
  That is, we want to produce leaders who are biblical, wise, and effective.
  
#3 by Andrew on January 30, 2010 - 4:50 pm

I really like that. Sounds perfect.

#4 by Dr. Ernie on January 30, 2010 - 11:34 pm

Semi-random brainstorm ideas:

a) Building Church Leadership: A Transformational Group Bible Study

b) Foundations Of Leadership: A Transformational Bible Study

c) Nurturing Christian Leaders: An Interlinear Bible Study Series

d) The Transforming Christian Leadership Bible Course

e) Training Leaders by Studying the Bible

f) Bible Studies on Church Leadership

g) Bible Studies for Church Leaders
i) Volume One: Building Biblically
ii) Volume Two: Cultivating Character
iii) Volume Three: Developing Discipline

Radically Happy